Why use video for marketing?
Video preference is one of the most important driving forces of using video in your content marketing. Video marketing can capture a wide audience, and it works on many levels.

ONLINE BENEFITS OF VIDEO MARKETING

Most businesses now communicate online to some degree, and video is a powerful tool to support their online communication. Sites such as YouTube make video distribution and measurement cheap and easy. Video can help your marketing online in these four primary areas:
  • Behavioural analytics: YouTube and other video hosting sites provide extensive viewer data that can give you deep insight into the behaviour of viewers who interact with your videos.
  • Conversion: Amazon, Dell, and other online retailers have publicly shared statistics showing that a posted video can increase the odds of a customer purchasing an item by as much as 35 per cent.
  • Efficiency: Software developers continually find new ways to integrate sites so that video messages can be easily shared and broadcast via social media networking.
  • Search engine optimization: Bing, Google, Yahoo!, and other Internet search sites have made video a key factor in their search formulas. Posting an abundance of video on your website can move you higher in the search rankings โ€” broadcasting your marketing messages to an even larger potential audience.
Contact Colin on: 07895 106 518 (Or) 07413 069 047

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