Why use video for marketing? Video preference is one of the most important driving forces of using video in your content marketing . Video marketing can capture a wide audience, and it works on many levels. ONLINE BENEFITS OF VIDEO MARKETING Most businesses now communicate online to some degree, and video is a powerful tool to support their online communication. Sites such as YouTube make video distribution and measurement cheap and easy. Video can help your marketing online in these four primary areas: Behavioural analytics: YouTube and other video hosting sites provide extensive viewer data that can give you deep insight into the behaviour of viewers who interact with your videos. Conversion: Amazon, Dell, and other online retailers have publicly shared statistics showing that a posted video can increase the odds of a customer purchasing an item by as much as 35 per cent. Efficiency: Software developers continually find new ways to integrate site